Kelda Helen Roys

Kelda is the CEO & Founder of OpenHomes, a virtual real estate brokerage that makes selling and buying homes less expensive and more efficient. Kelda served several terms as a State Representative in the Wisconsin Assembly. Her husband Dan Reed is the managing director of American Family Ventures, the venture capital arm of American Family insurance, and among other careers spent several years as a professional baseball player. They enjoy cooking and biking, together, as well as making music, traveling, and reading. Most of all, they enjoy having adventures with their two-year-old daughter Arcadia and Dan's daughters, Erin (15) and Emily (12).