L Catterton oversees about $14 billion of assets. Based in Greenwich, Connecticut, the firm was formed in 2016 when French luxury goods giant LVMH combined its private equity and real estate investment units with buyout firm Catterton, which had invested in well-known American brands since 1989. L Catterton owns wellness and beauty businesses including Bliss, Elemis and Tula. The breadth of the firm’s experience owning mission-based consumer brands, particularly from an operational and network standpoint, was a draw for Honest Co.