Heller Breene

About the Archive This is a digitized version of an article from The Times’s print archive, before the start of online publication in 1996. To preserve these articles as they originally appeared, The Times does not alter, edit or update them. Occasionally the digitization process introduces transcription errors or other problems. Please send reports of such problems to archive_feedback@nytimes.com. The article as it originally appeared. December 26, 1989, Page 00007 The New York Times Archives The WCRS Group has solved the problem of what to do about Heller Breene Advertising, its Boston ad agency that was sent reeling eight weeks ago when Heller's co-founder left for another agency: it sold the company. The buyer is Cipriani Kremer, a Boston agency with billings of about $13 million. Its billings will nearly quadruple through the acquisition of Heller Breene, which bills about $35 million a year. Financial terms were not disclosed. The departure for Wells, Rich, Greene of Cheryl Heller, Heller Breene's chairman and creative director and a prominent figure in Boston advertising, sent WCRS scrambling to shore up the agency. ''It obviously left a gap in the creative side,'' said Robert Scalea, executive vice president and managing director of Heller Breene. ''This fills that gap.''