Brown Design

PAMELA RUTLEDGE MEDIA PSYCHOLOGIST | MOTION PICTURES AND FILM Orange County, CA Facebook Twitter LinkedIn Hi, I'm Dr. Pamela Rutledge. I help companies and brands understand their customers with data strategies based on psychological science. PAMELA RUTLEDGE'S BIO: Dr. Pamela Rutledge is an expert in media psychology--applying psychological science to media and technology design and use. She identifies and analyzes consumer narratives, needs and goals to build audience profiles, and strategies for customer engagement and data analysis. Rutledge writes and speaks on how to use storytelling in media to persuade and create meaning, the impact of social media on behavior, and she consults on a variety of media and technology projects. Dr. Rutledge uses the science of human behavior, emotion, cognitive and neuroscience to identify the drivers of purchase intent, meaning and experience. Clients include Warner Bros., 20th Century Fox Films, OWN, Saatchi & Saatchi, Vodafone, Children’s Hospital Boston, KCET, and New Leaders Council. Dr. Rutledge is Director of the Media Psychology Research Center and is faculty at Fielding Graduate University. Dr. Rutledge has published both academic and popular work and speaks internationally.. A blogger for PsychologyToday.com, she is also a frequent expert source for the media on social media, technology and popular culture, including NY Times, The UK Guardian, BBC4, HuffPost Live, PC World, Seventeen Magazine, San Francisco Chronicle, Good Morning America, ABCnews and USAToday. She holds a PhD from Fielding, an MBA from the Drucker School of Management and a BA from Pomona College. PAMELA RUTLEDGE'S EXPERIENCE: Consultant/Strategist at Rutledge LLC 2010 - Present Using behavioral science, emotion and neuroscience for brands and organizations to understand and predict audience engagement Faculty at Fielding Graduate University November 2008 - Present Courses: Audience Engagement, Persona Development, Branding and Transmedia Storytelling, Psychology of Website Design, Media Psychology Foundations Director at Media Psychology Research Center July 2007 - Present Management, assessment, education, and project development that support the Media Psychology Research Center's goals of closing the gap between research and practice to create media technologies that facilitate positive individual and social goals. Instructor at UC Irvine Extension Social Media Certificate Program June 2009 - June 2017 Courses: Social Media and Audience Profiling, Transmedia Storytelling, and Persuasive Communications in a Transmedia World, Communicating through Presentations Adjunct Faculty at Massachusetts School of Professional Psychology June 2012 - June 2015 Faculty, Media Psychology and Leadership Psychology Courses: Becoming a 21st Century Leader, Narrative and Immersive Media, Advanced Topics Therapist at Wilkins Center for Eating Disorders 1998 - 2000 Therapist for eating, mood, and lifestyle issues Brown Design January 1980 - March 1992 Owner - Designed and produced media communications and recruiting materials for educational and financial institutions PAMELA RUTLEDGE'S EDUCATION: Fielding Graduate University 2005 – 2008 PhD Claremont Graduate University - Peter F. Drucker and Masatoshi Ito Graduate School of Management 1986 – 1988 MBA Concentration: Finance & Accounting Pomona College 1971 – 1975 BA Concentration: Art