Guns Down America

med in 2016, Guns Down America (GDA) is building a future with fewer guns by straining the gun industry and its lobby and building political and cultural support for policies that will keep us safe from gun violence. GDA is a community powered organization that brings together Americans from across the country to solve our national gun crisis in strategic and creative ways. GDA runs two primary programs to build a future with fewer guns. Our advocacy and campaigns program develops corporate-focused campaigns, including the successful efforts that pushed Walmart to walk away from gun sales, convinced two large insurers to stop underwriting a discriminatory insurance product offered by the NRA, and is driving major banks, Hollywood studios, retailers, and restaurants to lean into gun reform. Our rapid response program builds powerful coalitions that drive a “fewer guns, safer communities” message in the media at critical junctures. Guns Down America is uniquely positioned to quickly stand-up advocacy campaigns that are responsive to the moment and build the necessary coalitions, both within the gun violence prevention movement, and outside of it, to achieve success. Founded by Igor Volsky in 2016, who spent 10 years working at the Center for American Progress building coalitions for rapid response campaigns across a range of issues, GDA has a history of quickly and strategically driving smart rapid response efforts that have a clear and compelling message.