12 Labs

12 labs is a spinoff from the MIT Media Lab, and is funded by top Silicon Valley investors including Salesforce CEO Marc Benioff, and Google Health Founder Adam Bosworth. Our flagship product is the Applause health app. Applause uses data science algorithms and behavioral psychology to make suggestions and predictions specifically for you. Being located in Palo Alto gives us access to the world's top talent in everything from engineering architecture to design and branding. We have a world class team building your ultimate fitness companion.