The Bank is an FDIC-insured online commercial bank that delivers a wide range of financial services and products through a network of private-label, affinity partnerships nationwide. These "branchless banking" programs enable members, employees and customers of affinity partners to access online banking services, customized for them, under the affinity partner's brand. When it was introduced in 2000, The Bancorp's ability to create customized Internet banks for affinity partners set a new standard in financial services innovation. Today, The Bancorp Bank remains the only bank in the country dedicated to providing private-label banking and technology solutions for non-bank companies.