Autograph

In 2021, Mr. Brady co-founded Autograph, which helps famous people sell the crypto collectibles known as nonfungible tokens, or NFTs. Autograph raised more than $200 million from investors, and Sam Bankman-Fried joined the board. Autograph’s revenue sank in 2022 amid the crypto meltdown The start-up shifted its strategy to focus more on helping celebrities find ways to foster loyalty with their fans, and less on marketing crypto tokens to consumers. The firm has also removed some crypto language from its marketing, downplaying terms like NFT. Autograph has also cut more than 50 employees in layoff rounds.