John P Powell Jr

John Powell, Jr. and his brother Steve are the third generation to manage the family business, which was founded by his grandfather Palmer in 1949. Peter Rabbit Farms is a grower, packer and marketer of green, yellow and red peppers, eggplant, table grapes, romaine and other leafy greens. They also grow carrots, broccoli, celery, cauliflower, lemons, dates and turf grass, all in the Coachella Valley. After John earned a bachelor’s degree from Stanford University in 1987, he joined the family business. John is a director for the Coachella Valley Water District. He was on the negotiating team that developed the agreements that allocate California’s share of water from the Colorado River known as the QSA. His father, John Powell Sr., retired from Peter Rabbit Farms in 2003, and is a past chairman of Western Growers. John was elected to the board in 1996, and was chairman in 2005.