Ed Martin

Ed is the CEO of GoodXchange.com, a platform that drives business profit and brand warmth while funding poverty, health, education, environmental and peace initiatives. He will be launching the first live goodxchange at the Nobel Peace Prize Forum in Oslo in December. Mr. Martin has held key positions in top Fortune 500 organizations including: The Kellogg Company, Coca-Cola, Citigroup, Ford Motor Company and Hershey. He has also served as the first CMO to ZayconFresh.com (farm food direct) and looktothestars.org (largest cause/celebrity match platform ). Martin is Chair Emeritus to Association of National Advertisers Research and Measurement Council and has spent the last 25 years creating "shared value " and Public Private Partnerships. Ed has served as Executive in Residence at Georgetown University, and has been an advisor to the Millennium Project, Nobel Peace Prize Forum, UN Media For Social Impact and to the founder of TED Talks on the 555conference. Ed has also served on many other advisory boards/advisory roles over the years including; the Health Store Foundation, Malaria Foundation, Health People in the South Bronx, Harvard AIDS Prevention Project, Global Management Challenge and was the Co-chair of the Parade All American Volunteering Initiative at the White House. Martin has also served on the non-partisan Executive Board of the Congressional Coalition For Adoption Institute working with members of the Congress and Senate to shape policy to best fulfill the needs of children around the world. He holds a BA from University of Michigan, MBA from Wayne State University and an Honorary Doctorate from Elizabethtown College for a career spent in business and social enterprise innovation He lives with his wife and daughter in Lancaster PA