Barry Johnson

Barry Johnson is a Principal of 32 Advisors and heads the Inbound Investment (FDI) practice, which provides aspiring and existing inbound investors with the specialized FDI insights, actionable advice and strategic relationships. Until November 2012, Mr. Johnson served in the Obama Administration in several White House-appointed, senior advisory roles including founding Executive Director of SelectUSA, a program created by the President to promote and facilitate inbound investment in the United States across all stages of the investment life cycles: pre-investment, implementation and expansion. He also served as Senior Advisor at the U.S. Department of Commerce’s Economic Development Administration where he authored policy and implemented initiatives to support US cities and counties in becoming globally attractive and competitive. Additionally Mr. Johnson represented the United States as Vice Chairman of the OECD’s Territorial Development Policy Committee in Paris, France comprised of ministers of economy from over 40 nations. He also served as Senior Advisor to Secretary of State Hillary Clinton’s Special Representative for Global Intergovernmental Affairs (SRGIA) building economic relationships between US governors and mayors with their peers around the world to accelerate trade and investment collaborations. Mr. Johnson’s service in the Obama Administration was preceded by over 20 years of management experience in the private sector. He built a strong track record of launching successful “intrapreneurial” businesses within several of the world’s leading corporations including Disney, Bertelsmann and Sony and was founding President of MSBET, a joint venture between Viacom’s BET Networks and the Microsoft Corporation. Mr. Johnson is a graduate of Yale University and Harvard Business School.