Piera Palazzolo

Ms. Piera Palazzolo is Senior Vice President of Marketing for Dale Carnegie Training, the world renowned training company, with 200 offices, both franchised and company owned, in over 85 countries on 6 continents. As its first woman senior executive, Ms. Palazzolo joined the Company in 1993 and was elected to the Senior Leadership Team in 2002. Previously, Ms. Palazzolo was Vice President of Account Services at J. Walter Thompson, where she launched Prodigy and worked with GE Capital and Ford Motor Company. Ms. Palazzolo has overseen the company’s foray into digital marketing, social networking, smartphone app development, print, radio and direct mail advertising and sales support. She has also written extensively on the topic of “content marketing” and has also recently published a e-book for ExecSense titled “Why and How Audience Engagement Works. Ms. Palazzolo was graduated from the Universita di Palermo. She resides in Manhattan with her husband, Dr. Peter Falzone and their three children.