Robert Rich Jr

Dad, Robert Sr. (d. 2006), parlayed soy-based whipped cream, nondairy coffee creamer into frozen food empire. Bob Jr. became president of Rich Products 1978; inherited 56% when Sr. passed away. Sales: $2.6 billion. Today company makes more than 2,000 food products: toppings, desserts, pizzas, breads. Cashing in on China's growing middle class with 3 factories supplying Asian customers with Western desserts.