As vice president of product management, Dernavich is responsible for the Silverpop platform – prioritizing ongoing development efforts, setting future roadmaps, and building an excellent user experience. In his 21 years working in technology, Dernavich has served many different roles across the product development spectrum. The last decade has been in product leadership roles at SaaS companies where he has helped to build innovative products to meet future market needs. Prior to joining Silverpop, Dernavich served in leadership roles across engineering, product management, professional services and operations at Proficient Systems (acquired by LivePerson) while helping author a patent on triggering intelligent online sales conversations. Prior to that, he was senior product manager and director of engineering at VerticalOne (acquired by S1 Corporation and later sold to Yodlee), a pioneer in the account aggregation space. Dernavich started his career with Accenture working with clients in the telecommunications industry. He graduated cum laude from Wake Forest University with a Bachelor of Arts in Economics.