Sherman brings more than fifteen years of political and government experience to PLA. A former Executive Director and Communications Director of New York State’s Democratic Assembly Campaign Committee (DACC), Sherman set record fundraising marks for the 2000 and 2002 election cycles and oversaw the creative development and production of over 16 million pieces of direct mail for the 2004 and 2006 cycles. Sherman also served as Director of Editorial Services for the Assembly, managing a staff of over 25 writers, editors, graphic artists, translators and web managers responsible for crafting and disseminating the majority’s message. Sherman’s relationships, knowledge and energy help PLA’s clients successfully navigate the inner-workings of government.