Michael J Berland

Mike is the CEO of Edelman Berland, Edelman’s strategic research and analytic business. He leads the agency’s global approach to reputation, branding and communications insights and research. He is an internationally recognized strategic advisor and communications consultant and an expert in how people think and behave as consumers, voters and decision-makers. Mike has worked with political candidates in the U.S. and abroad. In 2001 and 2005, he was a strategic advisor for New York City Mayor Michael Bloomberg during his mayoral campaigns and led targeting and direct mail for Hillary Clinton’s 2006 Senate and 2008 Presidential primary campaigns. Mike previously led Penn Schoen Berland where he managed studies and campaigns for top global brands, political candidates and entertainment clients in more than 80 countries. He was awarded The David Ogilvy Research Award in 2002 by the Advertising Research Foundation (ARF) for his global targeting and communications research. Mike is an accomplished author and former chair of the Gotham chapter of the New York City Young Presidents’ Organization (YPO). Mike is a commonwealth scholar of the University of Massachusetts.