Wroe Alderson

After beginning his career as a consultant, Alderson joined the Wharton faculty in 1959. Alderson, with his young colleague Paul Green, opened a Management Science Center at Wharton in 1962. He used the center as part of his MBA course in Marketing Management, giving his students a chance to act as consultants and to practice new techniques on real-world problems — now common practice in MBA education. Alderson also established Wharton’s Annual Marketing Theory seminars, served as Trustee of the Marketing Institute, and engineered the migration of the famed Operations Research group at Case Institute to Wharton in 1963.