Edgar de Picciotto is the founder and chairman of Geneva-based Union Bancaire Privee, one of Switzerland's leading private banks, with more than $100 billion in total client assets under management. His son Guy is chief executive, while another son Daniel sits on the board, as does daughter Anne. UBP keeps a risk-averse profile, but in 2008 it shocked the banking establishment when its clients emerged as victims of swindler Bernard Madoff. Born in Beirut, Lebanon, de Picciotto's family moved in 1970 to Switzerland, where de Picciotto became a private banker at the behest of his then father-in-law.