Rauch spent 31 years with Trader Joe's Company, including 14 years as president. He was instrumental in Trader Joe's growth from nine stores in California to a national chain. He founded and serves as president of Daily Table, a retail concept designed to bring affordable nutrition to the food insecure in Boston's inner city. He is a founding board member and CEO of Conscious Capitalism Inc., an organization dedicated to the practice of business as a force for good.