Eric Liedtke

After 25 successful years at adidas, Eric Liedtke (52), Executive Board Member of adidas AG, responsible for Global Brands, has informed the Supervisory Board that he will not be available as an Executive Board member for the entire next strategic cycle starting in 2021. To ensure his successor can already be fully integrated into developing the adidas strategy beyond 2020, the Supervisory Board has, in mutual agreement with Eric Liedtke, approved the termination of his appointment as an Executive Board member effective December 31, 2019. Eric Liedtke, a US citizen, joined adidas in 1994 as Global Line Manager for Cross Training in Portland/Oregon. During his 25-year career with adidas, Eric Liedtke has held senior management positions of increasing responsibility at adidas America and the adidas AG Headquarters in Herzogenaurach, Germany. Since 2014, he has been Executive Board Member of adidas AG, responsible for Global Brands. Eric Liedtke was instrumental in developing adidas’ current strategic business plan ’Creating the New’ that spans the years 2016 to 2020. He also launched adidas’ unique partnership with Parley for the Oceans to prevent plastic waste and grew successful open-source collaborations with global influencers such as Kanye West, Pharrell Williams and Beyoncé.