Arpaxat Setrakian. Fresno grape and wine industry leader who almost single-handedly revolutionzed the marketing o f California's raisin crop, died in San Francisco Monday July 1 1974 of a heart ailment at the age of 88 Mr. Setrakian came to San Francisco from the Middle East in 1905 and worked on the old United Railways street car system while getting his law degree. Then he moved to Fresno. He owned vineyards in Fresno, Tula re and Kern counties and was one ol the founders of the California Growers Winery in Cutler (Tulare county). He helped organize the California Wine Advisory Board and served as president or chairman of many industry groups, including the California Grape and Tree Fruit League. Few knew his first name. The family firm, with headquarters in Fresno and an office on Montgomery street, is known simply as A. Setrakian and Co. Socially, he preferred to be called "Sox" Setrakian He is survived by his wile. Roxanna; a son. Robert a daughter. ArIine O'Neill, and seven grandchildren