Smita Singh

Smita Singh Smita has a premium accountClick to upgrade to Premium VP, Global Strategic Finance at OYO Gurgaon, India 500+ connections Contact info OYO Indian Institute of Management, Calcutta About Strategic alliances, global operations efficiencies, strategic finance, revenue management, corporate strategy and strategy consulting experience of 12+years; Strong experience in online commerce, retail, telecom, hospitality, healthcare, building materials and energy sectors. Key areas of expertise are P&L management, business development, corporate strategy, business transformation, business growth, RevPar extraction, network management and process improvement Experience OYO Company NameOYO Total Duration10 mos TitleVP, Global Strategic Finance Full-time Dates EmployedJan 2020 – Present Employment Duration3 mos LocationGurgaon, India TitleVP, CEO's Office Dates EmployedJun 2019 – Jan 2020 Employment Duration8 mos LocationGurgaon, India CK Birla Group Growth and Strategy (Chairman's office) Company NameCK Birla Group Dates EmployedOct 2016 – May 2019 Employment Duration2 yrs 8 mos LocationNew Delhi Area, India Snapdeal Company NameSnapdeal Total Duration1 yr 6 mos TitleHead of business development and brand alliances - General Merchandising Category Dates EmployedMay 2016 – Sep 2016 Employment Duration5 mos TitleAssociate Director - Strategic Alliances Dates EmployedJun 2015 – May 2016 Employment Duration1 yr LocationNew Delhi Area, India Lead business development and brand relationship for tier 1 mobile brands - Responsible for driving strategic/ brand aligned P&L Plan and implement exclusive product launches on SD --> overall responsible for marketing plan creation and execution, logistics and supply chain, asset creation, etc. Show 1 more role A.T. Kearney Company NameA.T. Kearney Total Duration5 yrs TitleAssociate Dates EmployedJul 2012 – Mar 2015 Employment Duration2 yrs 9 mos Focused primarily on Retail, Communications & High Tech and Energy Sectors 1. Led a 4 member team on a due diligence of a leading global Cash & Carry retail chain in India --- Conducted market assessment of Cash & Carry business in India --- Conducted detailed assessment of "as-is" store level operations --- Recommended potential options for client - created a 7 year business plan for the client --- Recommended additional value creation levers for the client to scale the business potential 2. Identified $ 10 bn opportunities for Indian telecom sector in digital domain --- Identified key opportunities for telcos to pursue to capitalize on the digital boom --- Recommended digital strategy and potential business models 3. Conducted diagnostic for the leading Indian telecom operator to assess opportunities for comprehensive cost reduction --- Identified cost reduction opportunities across multiple functions - networks, S&D, marketing, Customer services, IT, etc. leading to EBITDA improvement of 2-3% 4. Led a comprehensive cost reduction program at a leading telecom player in India --- Implemented cost reduction initiatives in Customer Services function - call volumes reductions, billing cost reduction, acquisition process and cost optimization 5. Conducted digital readiness study for Indian organizations --- Created an online survey to be filled by CXOs of the different organizations – assessed readiness of Indian organizations across multiple sectors to leverage digital medium to effectively engage and serve the customers based on the survey response --- Identified key gap areas based on best practices analysis --- Defined future strategy and operating model to optimally leverage digital channel to offer omni-channel customer experience 6. Defined business strategy for a leading global multi-brand retail chain to continue its operations in India … see more TitleSenior Business Analyst Dates Employed2010 – Jun 2012 Employment Duration2 yrs Worked across Energy & Process Industries, Retail and Telecom sector Energy & Process Industries: 1. Market assessment and strategy design for setting up petrochemical unit for an Energy Sector Client --- Product market assessment including key demand, supply, pricing trends --- Final recommendation based on market attractiveness and Investment attractiveness of the sector 2. Worked on business process design for a leading Oil and Gas player in India 3. Market entry strategy and analysis of Energy innovation landscape in India for a Global Energy player --- Key innovation areas across the value chain in Indian energy landscape – conventional and non conventional sources --- Defined market entry strategy for the global energy player to contribute to Indian energy innovation landscape 4. Due diligence of a leading global concrete equipment player in India --- Market assessment of construction equipment sector in India - current and future demand supply landscape, pricing strategy, etc. --- Business plan for the target to assess potential P&L for the client Retail and Telecom Sector: 1. Exclusive retail strategy for a leading telecom player in India --- Redefined retail strategy of the client and designed 5 year business plan for the player 2. Turnaround strategy including long term business strategy and go to market strategy definition for a leading Indian rural retailer … see more Morgan Stanley Intern - Markets Company NameMorgan Stanley Dates EmployedMar 2009 – Jun 2009 Employment Duration4 mos LocationLondon, United Kingdom Bharat Heavy Electricals Limited Engineer Trainee Company NameBharat Heavy Electricals Limited Dates EmployedFeb 2008 – Jun 2008 Employment Duration5 mos Evalueserve Business Analyst Company NameEvalueserve Dates EmployedDec 2006 – Aug 2007 Employment Duration9 mos Telecom Research STMicroelectronics Associate Design Engineer Company NameSTMicroelectronics Dates EmployedJul 2005 – Sep 2006 Employment Duration1 yr 3 mos LocationNoida Show fewer experiences Education Indian Institute of Management, Calcutta Indian Institute of Management, Calcutta Degree NamePGDMField Of StudyManagement Dates attended or expected graduation2008 – 2010 Indian Institute of Technology, Roorkee Indian Institute of Technology, Roorkee Degree NameBTech.Field Of StudyElectronics & Communication Engineering Dates attended or expected graduation2001 – 2005