Bill Dallas

UIP was founded by Bill Dallas, a former model, San Francisco real estate investor, and technology entrepreneur, who became a born-again Christian while serving a prison sentence for embezzlement. One of the first businesses Dallas founded after leaving San Quentin State Prison was the Church Communication Network, a satellite and online network to broadcast church programming. Dallas now runs Pioneer Solutions, a data-mining operation used to find and activate religious voters. In 2015, an information technology researcher stumbled upon a trove of demographic information on voters affiliated with Pioneer Solutions, including information on gun ownership and whether or not an individual had a “Bible lifestyle.” The inadvertent data leak featured information covering 191 million U.S. citizens. “We have about 200 million files, so we have pretty much the whole voting population in our database,” boasted Dallas in an interview with Christian Broadcasting Network the following year.