Tunisha Singleton

Tunisha Singleton, Ph.D. Tunisha has a account Digital Communications | Fan Engagement | Content and Community Management | Media Psychology PhD Las Vegas Metropolitan Area 500+ connections Contact info Fielding Graduate University Highlights Reach out to Tunisha for... Probono consulting and volunteering, Joining a nonprofit board. Message Tunisha About Emerging media and digital communications consultant skilled with a professional 1-2 punch of art (media innovation) and science (psychology insight). Well-versed in using applied research and industry knowledge to inform the design of marketing, content creation and community management strategies. Scholarly-practitioner helping businesses stay on point by ensuring brand values are met with action and sound practices for audience engagement. Story-driven focus to look beyond simple products and services, aiming to transform brand’s into a livable lifestyle and shared experience. 10+ years of experience blended across global consulting, senior level business development, digital communications, social media management and brand marketing. Expertise: - Translates psychology insight into applied media development and communication strategies. - Connects the dots between culture and conversation to guide brands towards consumer empowerment, meaningful marketing campaigns and creating media for social good. - Builds partnerships and identifies room for improvement to create sustainable brand growth. Aspires to work with more organizations on projects surrounding sports and society, mental health, multiculturalism, and race/gender/LGBTQ empowerment. Experience Various Emerging Media and Communications Consultant Company NameVarious Self-employed Dates EmployedApr 2018 – Present Employment Duration2 yrs 6 mos LocationGreater Los Angeles Area - Establishes client's unique differentiator to strengthen the brand's digital and social media presence - Addresses all client needs as they arise, responding quickly with tailored short and long-term solutions. - Develop strategy, lead execution, and oversee evaluation process to measure success of marketing campaigns and content. Fielding Graduate University Adjunct Faculty Company NameFielding Graduate University Dates EmployedAug 2015 – Present Employment Duration5 yrs 2 mos - Adjunct Faculty providing graduate-level instruction and student support in Doctorate, Masters and Certificate Programs within the Department of Psychology, Media Psychology Program. - Prepare coursework, syllabi and continually adjust weekly lesson plans to engage students in an interactive learning environment. - Evaluate, guide and mentor students by providing timely written feedback and completing the Certificate of Completion checklists. - Assist Program Director in developing new curriculum and quality program offerings. see less AURA Ventures Communications and Digital Media Consultant Company NameAURA Ventures Dates EmployedJan 2019 – May 2019 Employment Duration5 mos LocationLos Angeles - Provided e-commerce client with overview of target audience, brand voice and messaging strategy that conveys the client's brand essence. - Created digital marketing content (including promotions) to connect and engage consumers - Increased click-to-purchase conversion rates - Conduct post-campaign analysis including key metrics, sales reports and variance. see less Vin Di Bona Productions Senior Manager, Digital Partnerships and Business Development Company NameVin Di Bona Productions Dates EmployedApr 2017 – Apr 2018 Employment Duration1 yr 1 mo LocationLos Angeles - Served as point of contact for all digital brand partnerships, securing new business and additional streams of revenue - Identified new leads for sales - Created all marketing/sales collateral - Managed CMS, lead pitches for potential clients, onboard all partners see less Heart of Los Angeles (HOLA) Marketing and Communications Specialist Company NameHeart of Los Angeles (HOLA) Dates EmployedJan 2014 – Jun 2016 Employment Duration2 yrs 6 mos LocationGreater Los Angeles Area - Created communications roadmap, noting check-in points for regular monitoring and analysis to stay on task. - Oversaw the activation of all deliverables while providing top-shelf client services - Tracked assets, produced recaps, and lead all reporting see less ScaleLab Network Digital Content Brand Manager Company NameScaleLab Network Dates EmployedAug 2013 – Aug 2015 Employment Duration2 yrs 1 mo LocationSanta Monica - Monitored digital campaigns to understand effectiveness of strategy - Made strategic recommendations for continuous improvement across digital space - Actively participated in internal and client meetings, adding insight on optimizing Influencer performance - Turned data into actionable best practices. - Regularly write ad copy for paid social marketing campaigns. see less Key Club of Hollywood Social Media Content Creator, Brand Manager Company NameKey Club of Hollywood Dates EmployedSep 2010 – Sep 2012 Employment Duration2 yrs 1 mo LocationHollywood, CA - Built and executed fan engagement strategies and VIP loyalty programs to increase brand affinity and ticket sales. - Drafted activation concepts that aligned with the brand, supported partners’ marketing objectives and drove business results. - Lead copywriter on weekly newsletters and press releases announcing partnerships, promotions, and events. see less PlasterCITY Digital Post DI, Post Production Producer Company NamePlasterCITY Digital Post Dates EmployedDec 2007 – Sep 2010 Employment Duration2 yrs 10 mos LocationHollywood - Served as project manager for boutique post house to supervise each client's specific project needs - Acted as liaison between client and editorial staff - Submitted work orders in a clear fashion to adhere to customized workflows - Maintained secure lines of communication, managed sales, relationships, and the overall progression of projects on a daily basis to ensure all client needs are met. see less KZSC Santa Cruz On-Air Radio Host/Producer Company NameKZSC Santa Cruz Dates EmployedSep 2001 – Jun 2005 Employment Duration3 yrs 10 mos LocationSanta Cruz, CA - On-air DJ and personality for 3 programs - music, sports, public affairs. - Developed content for on-air programming and promotions. - Simultaneously ran the operating board and phone lines - Act as Diversity Outreach Coordinator within the Chancellor Undergraduate Internship Program, serving as liaison between KZSC radio station and local Santa Cruz community. see less Warner Bros. Entertainment Group of Companies Content Marketing, Domestic Cable Distribution Company NameWarner Bros. Entertainment Group of Companies Dates EmployedMay 2004 – Sep 2004 Employment Duration5 mos LocationBurbank, CA STARS (Students Taking A Right Step) Intern for Domestic Cable Distribution division of Warner Bros. Assisted in the development of marketing campaigns for fall ABC lineup (Gilmore Girls, Smallville, Veronica Mars). Selected key art for fall programming advertisements, organized visual assets and key deliverables for all current releases. see less Show fewer experiences Education Fielding Graduate University Fielding Graduate University Degree NameDoctor of Philosophy (PhD)Field Of StudyMedia Psychology Dates attended or expected graduation2013 – 2017 Activities and Societies: 2014-2016, American Psychological Association - Div. 46 (Media Psychology and Technology), Student Committee Chair 2013 - present, American Psychological Association - Div 47 (Sports Psychology), Member 2016, Dr. Michael R. Neal Legacy Award winner Doctoral concentration on the influence of digital communication on fan identity, consumer behavior, and the overall sport experience. San Diego State University-California State University San Diego State University-California State University Degree NameMaster of Arts (MA)Field Of StudyTelevision, Film and New Media Production Dates attended or expected graduation2005 – 2007 Emphasis in screenwriting, narrative development, and new media production. University of California, Santa Cruz University of California, Santa Cruz Degree NameBachelor of Arts (BA)Field Of StudyFilm and Digital Media Dates attended or expected graduation2001 – 2005 Activities and Societies: Diversity Outreach Coordinator, KZSC Santa Cruz 88.1fm Specialty in digital media, genre studies, and race/gender media representations.