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Jeff applies his significant expertise in strategic brand design and management to Palm’s global advertising, marketing communications, PR, events and web design. Jeff has more than 20 years of experience collaborating with some of the world’s most beloved brands. In 1996, he founded and was principal of the San Francisco office of Factor Design, a European-based strategic design consultancy. At Factor Design, Jeff delivered award-winning work for organizations such as Apple, Coca-Cola, Gap, GE, Hewlett-Packard, L.L. Bean, Nike and the Walt Disney Company. In 2003, he was one of a few senior design professionals invited to work with top faculty at Harvard Business School in the first-ever AIGA Business Perspectives for Design Leaders Program. In 2007, Jeff was nominated for a National Design Award by the Cooper-Hewitt, National Design Museum, Smithsonian Institution. He’s also received numerous national and international awards from the Type Directors Club, AIGA, American Center for Design, Graphis, Communication Arts, Print, Red Dot, International Forum Design Hanover and How, among others. Jeff received his bachelor of fine arts degree from California Institute of the Arts.
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