Blair Rich

Blair Rich is the President and Chief Business Officer, Commercial and Consumer Operations for Virgin Galactic. Blair is responsible for leading all aspects of the company’s commercial strategy including sales, marketing, business and product development, communications, operations, and customer experience. Prior to this role, Blair served as a consultant and strategic advisor to Virgin Galactic, where she helped develop and grow the company’s commercial strategy, including the marketing for Sir Richard Branson’s inaugural spaceflight as a member of the Unity 22 crew. Blair has more than two decades of experience building some of the world’s most recognizable entertainment brands. She spent 23 years at Warner Bros. Entertainment, starting as an intern and rising to President, Worldwide Marketing for both the Theatrical and Home Entertainment divisions of the Company. In this role, she oversaw a global team of over 700, encompassing creative advertising, publicity, media, digital and data, partnerships, research and multicultural marketing that launched an average of 20 films per year. Blair was integral in establishing and shaping some of the most successful films and franchises in that industry, including Harry Potter and the DC Multiverse. Rich is the daughter of late Hollywood producer Lee Rich, whose credits include the TV shows “Dallas,” “Knot’s Landing” and “The Waltons”