Mr. Fizdale joined Leo Burnett in 1969 as a copywriter from the-then BBDO. He was named senior VP-manager, creative operations, in 1979 and elevated to president-chief creative officer of Leo Burnett USA in 1985. Mr. Fizdale took the chairman-CEO in 1992, relinquishing the CEO title a year later to concentrate on his creative duties. In 1997, he handed the chief creative officer duties to Michael Conrad after being renamed chairman-CEO. He retired effective December. 31 2000 at the age of 61. Linda Wolf, incoming chairman-CEO of Leo Burnett Worldwide, succeeded Mr. Fizdale assuming the post January 1, 2001