Cedar has been with SanDisk since 1998 and is currently Senior Vice President of Engineering. He has more than 20 years of experience in design and engineering management of electronic systems including the role of Vice President of New Business Development at Waferscale Integration (WSI). He has an extensive background in the development of storage products such as CompactFlash, PC Card, MultiMediaCard, various MemoryStick products, SmartMedia, SD including miniSD, Triflash/Transflash, xD, Cruzer line of USB drives and NAND memory development. Cedar graduated as an electrical engineer and computer architect from Technion, Israel.
