Amy Curtis-McIntyre

Amy Curtis-McIntyre is the Senior Vice President, Marketing for Old Navy. She is responsible for leading all aspects of marketing and brand management, including developing strategies that continue the brand’s momentum and build deeper engagement with target customers. Before joining Old Navy, she served as senior vice president, brand communication for Hyatt Hotels and Resorts, where she developed and launched Hyatt's first global advertising campaign. Before joining Hyatt, Curtis-McIntyre was the founding Chief Marketing Officer for JetBlue Airways, where she joined in 1998 when it was simply a concept known as NEW AIR Corporation. In her role as head of sales & marketing, she had responsibility for developing the brand platform, advertising, promotion, public relations, web strategy, sales team efforts and other traditional marketing elements. Additionally, and truly in start up form, Curtis-McIntyre took charge of product development and internal communications including the uniform design (and served as the flight attendant prototype), aircraft interior and exterior, implementation of the first-ever DIRECTV system on a plane, recruiting and training communication and even gave JetBlue its name. Prior to JetBlue, Curits-McIntyre was the Vice President of Marketing for Virgin Atlantic Airways, and the Director of Marketing for Celebrity Cruises. She began her marketing career in the consumer and travel division of Hill & Knowlton Public Relations. Since leaving JetBlue in 2005, Curtis-McIntyre has spoken and lectured widely for corporations and universities on the subjects of brand and culture building, brand management and effective communication. As an independent consultant, she has offered marketing and branding counsel to a wide variety of clients, including: Yahoo; Google; The Gap; Dunkin Brands; BRGuest Restaurants; and several university schools of business administration, such as Yale, Kellogg, Harvard, Cornell and Wake-Forest. She is a native New Yorker and a graduate of the University of Massachusetts.