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Career[edit]
Snowden worked for Data Sciences Ltd from 1984 until January 1997.[4] The company was acquired by IBM in 1996.[5] The following year Snowden set up IBM Global Services's Knowledge and Differentiation Programme.[6]
While at IBM Snowden researched the importance of storytelling within organizations, particularly in relation to expressing tacit knowledge.[7][8][9] In 2000 he became European director of the company's Institute for Knowledge Management,[4] and in 2002 he founded the IBM Cynefin Centre for Organisational Complexity.[10] During this period he led a team that developed the Cynefin framework, a decision-making tool.[11][12][13]
Snowden left IBM in 2004 and a year later founded Cognitive Edge Pte Ltd, a management-consulting firm based in Singapore.[14] As of 2016 he is an associate professor extraordinaire at the University of Stellenbosch Business School,[15] and an honorary professor in the school of psychology at Bangor University.[16]
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