| Notes |
Director Business Strategy & Sales Operations, Senior Designer, Co-founder
Company NameCommon Practice
Dates Employed2009 – 2016
Employment Duration7 yrs
LocationGreater Philadelphia Area
(Previously Action Mill LLC)
BUSINESS STRATEGY
• Led development of company’s strategy and business model; worked with Wharton Small Business Development Center (SBDC) and applied Shaping Strategy to maximize the company’s influence in establishing a new market.
• Managed intellectual property including negotiation of overseas IP licensing deals.
• Developed alternative model for the gambling industry, vetted by Bank of America executives and behavioral economists at MIT Media Lab Center for Future Banking. Targeted and managed courtship with social impact venture firms.
MARKETING, SALES & CLIENT RELATIONSHIP MANAGEMENT
• Publicized company offerings through multiple channels, radio and industry PechaKucha presentations.
• Acquired new clients, ushering them through the sales funnel from prospecting to signed contract.
• As senior client executive, provided ongoing contract management and sold additional services.
• In a key achievement, created and sold a new combined role for change management, systems change, and program management, resulting in an over one million dollar contract for work on a pivotal State of Vermont health system reform initiative.
PRODUCT DEVELOPMENT & OPERATIONS
• Co-designed company’s keystone product, the My Gift of Grace end-of-life conversation game; delivered face-to-face and web-based communication training to doctors and other healthcare professionals.
• Developed processes and collaborative work tools for sales funnel.
• Developed and managed WorkPlace lab, an organizational innovation that improved internal work practices and generated marketable products and services for workplace habit change.
STRATEGY & DESIGN CONSULTING
• Lead company’s application of strategic sense-making frameworks and methods deployed at the fuzzy front end of consulting engagements.
• Led clients through end-to-end strategy formulation and participatory design processes. See less |