| Notes |
Sterling Commerce
Total Duration4 yrs 6 mos
TitleSVP Products & Marketing
Dates EmployedSep 2007 – Aug 2009
Employment Duration2 yrs
As Sterling’s most senior marketing executive, oversaw its market and product strategy, directed the innovation efforts, and shouldered the P&L accountability for all four product lines. Defined market segmentation and aligned product, sales, marketing, pricing and service strategies to achieve customer experience, market share and revenue goals. Acted as one of Sterling’s primary spokespeople, and engaged market constituents in defining a new market space and Sterling’s position.
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TitleVP Global Product Management
Dates EmployedMar 2005 – Aug 2007
Employment Duration2 yrs 6 mos |