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Zhu found his way to the US by 2010 working out of SAP's Bay Area office. He took a special interest in education while there, and came up with the idea to develop an app for hosting short-form education videos.
Throughout 2013, Zhu and Luyu Yang — cofounders and longtime friends —spent six months building the educational app, called Cicada, and raised $250,000. "It was doomed to be a failure," Zhu later told Business Insider. "The day we released this application to the market, we realized it was never going to take off."
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