| Goods |
Marketing
In September 2014 the Company announced it had executed a Distribution Agreement with SmartTrans
Holdings Limited (ASX:SMA) for distribution of KNeoWORLD Apps throughout China via SmartTrans
direct carrier billing platform. In July 2015 a consumer-based trial of the Company’s first Mandarin
language product, KNeoJUNIOR was successfully completed. The Edutainment (education +
entertainment) product trial was carried out in Guangdong Province and received strong initial uptake with
over 14,000 individual downloads occurring over three days. The trial was conducted to determine
consumer interest levels and assess acceptable product pricing points prior to the official product launch.
As a result of the strong consumer demand, KNeoMedia has since been working with SmartTrans and
leading Chinese telecommunication provider China Mobile and has finalised the pricing structure thereby
enabling national product distribution across China in the coming weeks.
In addition, KNeoMedia plans to continue building multiple revenue streams by replicating its Chinesefocused distribution model more extensively throughout South East Asia. An agreement in this regard is
expected to be announced shortly |