TSG Consumer Partners LLC

SG Consumer Partners LLC is a leading investment firm with over $2.9 billion in equity capital under management, focused exclusively on the branded consumer sector. Since its founding in 1987, TSG has been an active investor in the food, beverage, beauty, personal care, household, apparel and accessories sectors. Representative past and present partner companies include vitaminwater, Smart Balance, popchips, Muscle Milk, Smashbox Cosmetics, Pureology, e.l.f. cosmetics, Revolve and Planet Fitness.